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Not Prince Hamlet

"Full of high sentence, but a bit obtuse."

It's Gotta Be The Shoes

Wednesday, January 31, 2007

NPH is probably behind the curve here, but we've only now just learned about TOMS shoes (thanks to a tip from Cool People Care). Started by 30 year old Blake MyCoskie--a former Amazing Race contestant--the shoe company donates one pair of its Alpargata shoes to a needy child for each pair that it sells. MyCoskie got the idea when he was in Argentina. This is what his website says:
Inspired by a traditional Argentine shoe and challenged by the continent's poverty and health issues, I created TOMS with a singular mission: To make life more comfortable. TOMS accomplishes this through its unique shoe and my commitment to match every pair purchased with a donated pair to a child in need . . . no complicated formulas. You buy a pair of shoes and I give a pair to a child on your behalf.
NPH thinks this is brilliant. We looked it up, and there's a local shoe store where we can get these. We're all over it.

Here's the trend we're noticing: charitable donations on behalf of consumers. Like the Product Red campaign, TOMS doesn't ask affluent western consumers to do anything other than what they're already doing, namely shopping and consuming. But it's the ultimate if-you-can't-beat-'em-join-'em strategy, where you make their consumption into a vehicle for good work. This is the entrepreneurial innovation the world needs more of.

Read more about TOMS shoes here and here.


posted by Not Prince Hamlet, 6:30 AM


I'm a big fan of Starbury shoes. Under $20 at a retailer near you.
commented by Blogger Happy In Bag, 6:17 PM  
happy in bag:
you're missing the point. does starbury shoes donate a pair for every pair they sell? in any case, blake is doing a fantastic thing here--and TOMS are cool & comfy, too.
not prince hamlet:
it's not MyCoskie. it's simply Mycoskie.
commented by Anonymous Anonymous, 5:18 AM  
Anon- It's not the same thing, to be sure. But... kids who absolutely must have basketball shoes have an attractive alternative to $100+ Air Jordan products.
commented by Blogger Happy In Bag, 12:56 PM  

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