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Not Prince Hamlet

"Full of high sentence, but a bit obtuse."

Gag Me with A Coke

Monday, February 05, 2007

NPH was tempted to do some serious critique of the Super Bowl ads, but decided that would be a waste of time. Instead, a quick comment on two spots that were equally egregious and egregious for the same reason.

The rich white CEO's and advertising execs at Coke and Frito Lay want African Americans to identify their junk food products with the Black Experience. First the Coke spot:



First off, for Coke to place itself at the center of African Americans' struggles is hard to swallow for one simple reason. Okay, maybe two.

Next the Frito Lays spot:



Are you kidding? In a time when childhood obesity has become a public health crisis in America, and when black urban populations take the brunt of that crisis, the makers of America's junk food want to position themselves to those same populations as their friends.

Are people really going to buy this? Or are African American consumers going to tell Coke and Frito Lay where they can put their chips and soda?
posted by Not Prince Hamlet, 9:48 AM

3 Comments:

I, too, found those particular ads vomit inducing.

But is it really the A-A community that Coke and Frito Lay are courting? I'm not so sure.

I wonder if the intended audience are those white folk that would like to believe "we can all get a long." I wonder if the adverts aren't intended to influence them at the time of purchase by suggesting that they are the company that cares more, prompting the consumer to (subconsciously) think "those are good folks. I want to support them."

It's my opinion that this is yet another example of using black folk for white folk's gain.
You bet. It's a way for a company to court the loyalty of a consumer by assuaging their guilt and by associating an affirmation of the consumer's worth and virtue with their product.

Very insightful, lefty.
commented by Blogger Not Prince Hamlet, 8:51 PM  
Why, thank you, sir. I'm always grateful for an opportunity to stick to the man.

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