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Not Prince Hamlet

"Full of high sentence, but a bit obtuse."

Rushkoff on Nightline

Thursday, February 01, 2007

Douglas Rushkoff will be on ABC's Nightline tonight talking about the guerilla marketing debacle in Boston yesterday. The bomb-like ad was simply a cartoon character made out of led's, the little lights shown in the above video.
What NPH finds eery about this is not that citizens can so easily bring a major American city to its panicked knees, but that these kinds of pranks were the invention of graffiti artists and activists. That they're so easily taken over by a major media corporation like Turner Broadcasting (which also owns CNN, which has done some indignant reporting about the incident)for "covert" marketing creeps us out a bit. And is not all the reporting the best kind of PR Turner could ask for?


posted by Not Prince Hamlet, 4:00 PM


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